The primary typeface inside the “rooms” can be changed to other secondary typefaces on less formal application-it is a nod to different kinds of guest that stay in the hotel, each with their own unique characteristic and behaviour. The logo is a depiction of the bedrooms inside a capsule hotel.
The works of Herbert Bayer, Josef Albers, László Moholy-Nagy, Max Burchartz, and Joost Schmidt were among many others that influenced the brand identity. The brand identity was inspired by the Bauhaus principles as well as the works created by artists and designers that lived during that time. The brief was to build a Bauhaus-inspired brand identity-logo, poster, business card, web design, and other elements-using the Bauhaus fonts. Adobe set up a design challenge based on the restored Bauhaus fonts.
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